Wulff Fly Co

Wulff Fly Co. is a fly shop I branded for my senior thesis. This project focused on brand development, package design, art direction, print design, and website design. I spent time conducting research around the fly fishing industry. One study by the American Sportfishing Association found that fly shops receive about 86.9% of their total revenue through brick and mortar shops, while e-commerce only accounts for 13.1%. I wanted to tap into this relatively untapped market, and give Wulff Fly Co. a strong web presence.